Heli Tooman

Associate Professor of Tourism Management, University of Tartu



  • Why and What Kind of Tourism Policy Does the Country Need? *

    Tourism has become the most important source of income in many countries. World practice has shown that no country has become tourist destination by itself, but with years of targeted work in developing and implementing national tourism policies. Recent years have been successful for the Estonian tourism. According to the statistics, 2.14 million foreign tourists stayed in accommodation establishments in 2018, the export of tourism services accounted for 10.2% of the Estonian goods and services exports and the share of tourism in GDP and employment was approximately 8 per cent, taking into account indirect effects.

    * Peer-reviewed article