Over the last 20 years, the European Union has been associated with the export of certain universal norms, rules and practices to other countries. In academic circles, this concept is called the „normative power Europe“. Democracy, rule of law, strong commitment to human rights and fundamental freedoms, and social justice – these principles form the core of the identity of the European Union. Based on shared political, economic and cultural ties among the Member States, the EU has also sought to promote these norms in the neighbouring countries, including Russia. However, the outbreak of a violent conflict between Russia and Ukraine at the end of 2013 clearly demonstrates that the EU has failed in its pursuits in Russia despite the extensive mutual relations and comprehensive financial support provided by the EU. As the EU has generally failed in bringing Russia over to embracing and upholding the European values, this raises the question of the authority of the EU as a normative power. Against this backdrop, the aim of the article is to analyse how consistent the EU has been in defending and promoting European values and norms in the international arena during the Ukrainian conflict. The topic is of particular importance for the EU Member States that are potentially targeted or indirectly influenced by Russia’s actions.