Cognition, media and political communication are being shaped daily. Since there is less time for decisions, especially in the case of political decisions, no one is able to go into details. Cognitive heuristics as a dimension of ambiguity may direct the decision-making process rightly or wrongly. A typical example of this situation was the findings of one social study, which was not analysed in depth by the press. As a result, the findings were misinterpreted and lead to wrong political decisions.
Professor of Psychology, Tallinn Pedagogical University and Nord Academy