How is the situation of Estonian industry covered in the media?
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Communications Expert, BMMG
The data of platform Station of the Baltic Mediamonitoring Group (BMMG) show that industry is addressed around 20,000 times a year. If we look at the content of coverage, we can see that there is a lot of talk about the local food industry. And in the coverage of industry, politicians, leaders of representative associations and bank economists were mentioned the most.
While more negative news about Estonian industry appeared in the media in the second half of 2022, the picture is slightly different when we looking at it more broadly. BMMG attitude impact index that measures the amount of negative economic news in Estonian media started to rise nearly a year before.
In autumn 2021, the media started to actively cover price increases and inflation. After that, the consumer barometer of the Estonian Institute of Economic Research, which measures how people see the situation of economy, started to fall. The media started to cover the concerns of industry more when the inflation was about to rise to its peak.