No. 49

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Bickering within Estonia robs the industrial sector of power to develop and grow

03 July 2024

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RiTo No. 49, 2024

  • Keiu Telve

    Keiu Telve

    PhD, founder of Center for Applied Anthropology, University of Tartu

Keiu Telve writes about the study commissioned by the Estonian Employers’ Confederation which mapped the attitudes of managers and owners of Estonian industries regarding innovation and business development.

The anthropological case study revealed that the industrial sector perceives the state as pushing long-established companies, successful in local markets, toward an unknown direction, with innovation seemingly prioritised for image rather than practical goals. For industry managers, innovation encompasses computer literacy among employees, efficient business processes, accurate oversight, higher-priced products, awareness of new opportunities, and increased employee value.

Surprisingly, industry leaders emphasised community engagement. They felt responsible for preserving jobs and salaries, valuing honesty, transparency, and involvement in the green transition. However, the negative image of industrial sector in Estonia has led to a low self-esteem.

The study underscores the need for a social agreement and vision, supported by societal trust, to encourage and expect industrial sector development in Estonia. Leaders require multifaceted support from officials, politicians, local communities, media, and society to bring innovation to life.

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